Copywriting
From Main Street to the global beat, blog links encompass B2B storytelling for independent grocers, as well as articles and info graphics with tips for world travelers. Student and retiring professor profiles for UIC alumni publications represent long-form writing examples, while automotive work includes a Tumblr post and in-dealership POS marketing for social media. Conducting detailed research, interviews, and fact checking has honed equally fundamental skills, in addition to editing copy and drafting results-based case studies.
IGA
Being an American small business, let alone an independent grocer, during the COVID-19 pandemic has been a feat of strength and resilience in small towns across the country. As a service to and acknowledgement of its members’ myriad efforts to serve their communities, the U.S. Independent Grocers Alliance recognizes store owners and managers who develop creative solutions to support local families, businesses, and nonprofits alike.
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Local Business
Two decades after the first Bavarian festivities known as Oktoberfest took place in 1810, two Prussian immigrants founded a small Pennsylvania town called Germania, now known as Saxonburg. Located in the greater metropolitan Pittsburg area, Saxonburg is a quaint borough with a population around 1,600 that has retained much of its original Main Street character and architecture designed by one of the town’s German founders, civil engineer John Roebling. Fast-forward nearly 200 years to this summer when Sprankle’s Market opened its third Pennsylvania location in Saxonburg in the midst of a less than festive year.
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Neighborly Kindness
As the fourth largest and longest island in the contiguous United States, Whidbey Island, Washington spans just under 170 square miles. The residents are the driving force behind local retailer The Goose Grocer's latest program that reinvests in the island and its people. It's a straightforward fundraising tactic: simply ask customers if they’d like to round up their purchase to the nearest dollar to benefit a different local charitable organization each month.
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Community Spirit
Offering live music isn't typical for most supermarkets. But, independent retailers are always trying new ideas, especially if they bring community together and help out someone in need. Foodland IGA, Juneau, Alaska went against the norm by hiring a famous local musician and serving customers in a whole new way.
Expedia
Listicles and info graphs make for quick, shareable reads when it comes to travel tips and fun facts. While select Orbitz article details are no longer current, full text and images can be viewed via the link beneath each introduction paragraph.
Travelocity blog
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17 reasons a red-eye is actually the best flight
The red eye is one of the most misunderstood flights. Most people imagine a poor night’s rest en route, followed by a groggy morning arrival that bleeds into a long, groggy day that you just have to power through. But there are certain benefits to flying late at night, and cost is just one of them. Here are a few great reasons you might want to reconsider booking the red-eye flight.
Orbitz infographics
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Tipping Etiquette
Whom should you tip? How much should you tip him or her? Both of these questions are up for (fiery) debate, but this infographic guide can help. Learn whom, how and what to tip on your next trip.
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Perceptions of America
We are Americans. We love chatting about anything and everything: Our neighbor’s new pet, a co-worker’s new boyfriend and people from other countries…Germans are so efficient! The French so romantic! The Japanese, so polite! But what do foreign tourists think of us – our American habits and lifestyle?
Orbitz blog
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Food on the Fly: 10 Awesome Airport Restaurants
Meal service on flights? All but vanished. Fortunately, travelers relying on airport meals to avoid inflight hunger fits have an ever more appealing assortment of restaurant choices. Be it a snack or a fine dining experience you crave, here’s a handful of savory stopovers, full of local flavor, en route to your next destination.
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Awe Chute: World's Most Extreme Water Slides
Germans are so bonkers for water slides, they invented the sport of “speed chuting,” or aerodynamically racing down slides at veritable Autobahn speeds measured to the millisecond by laser triggers. It’s no wonder then that Schlitterbahn Kansas City calls their latest endeavor Verrückt* (German for “crazy”), since it will soon be the tallest, fastest, and steepest water slide on the planet.
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Listomania! 22 Lists That'll Change Your Summer
Summer is way too short. How are you going to cram in all the best drinking, dining and vacationing? Strategy: Make a list! Pick and choose from these 22 great summer travel lists, featuring the best local, regional and national food, festivals, day trips and destinations of the season. From beaches and barbecue to bike trails and beer gardens, this is the mother of all summer 2014 lists.
UIC
Connecting the career pursuits of a student and faculty member with the impact of their respective work in the field of public health is one example of the inspirational stories that define the University of Illinois Chicago community.
Automotive
Social media buy-in and initial account growth among car dealers was a hard sell, so connecting the in-person dealership experience with an online presence proved valuable in the early days of Facebook pages when businesses sought to establish their fanbase among those who might consider a purchase or spread positive word-of-mouth online and within the community.
Dealership poster designs encouraged in-person customers to become social media followers and online advocates through incentives and reviews of their experiences
A United Way fundraising campaign leveraged in-person and online dealership touch points to sell tickets for a chance to win a new Dodge Dart while supporting a local cause