Social Media
A decade of professional social media expertise has entailed every aspect of the discipline, spanning account management, governance, and live events coverage to conceptual development, asset creation, staff training, and analytics reporting. Rather than focus on an exhaustive representation of channels and tactics, featured work seeks to display an understanding for the medium’s effectiveness, while relaying the importance of brand consistency.
Northwestern University
Prowess in Purple
Academic achievement and world-class research may have earned the institution its stellar reputation, but the highlights below represent a few unforgettable social media moments and milestones that capture Northwestern’s incomparable purple pride
Alumna Royale
The Big Dance
“Whatsoever Things Are True”
Celebrating rain-or-shine
With a mid-June commencement as one of the latest among major institutions, Northwestern thoroughly covers the ceremony in real-time across major digital channels.
In the past, family, friends, and peers were encouraged to share well-wishes via hashtag on Instagram and Twitter, which were moderated as a TINT user-generated feed and broadcast in-person and on webcast. Additional social media included live-tweeting and story creation for Instagram and Snapchat.
The video to the left shows the @NorthwesternU Instagram Story for #NU2018, an occasion that marked by Purple Rain
UIC Alumni
Sparking nostalgia among old Flames
A trip down memory lane provided a much-needed photographic refresh to the @UICAlumni feed, while prompting comment debates about the best Italian Ice and love/hate for the Brutalist architecture that defines the campus
Raid® Brand
Do not kill with fire
With an EPA-regulated product line, risk mitigation around correct use was a core component of the Raid® brand’s initial foray into social media. In addition to promoting Raid® insect control, content focused on educating people about bugs and insects and providing home cleaning solutions, including cross-promotion of S.C. Johnson Ziploc®, OFF! Deep Woods® and Space Bag® products.
Automotive
Making friends with future customers
The key to getting anyone to follow a car dealership on social media is providing a level of value – through content or service – that engenders enough trust to warrant purchase consideration when the time is right. Making customers feel heard and understood is an evergreen approach to building authentic loyalty.
